[{"data":1,"prerenderedAt":634},["ShallowReactive",2],{"tool-traffic-analytics-similarweb":3,"related-traffic-analytics-similarweb":633},{"id":4,"title":5,"author":6,"bestFor":7,"body":8,"category":592,"cons":593,"cover":598,"date":599,"description":600,"draft":601,"extension":602,"meta":603,"navigation":604,"notFor":605,"path":606,"pricing":607,"pros":612,"score":618,"scoreBreakdown":619,"seo":624,"stem":625,"tags":626,"toolName":628,"updated":599,"url":631,"vendor":628,"__hash__":632},"tools\u002Ftools\u002Ftraffic-analytics\u002Fsimilarweb.md","SimilarWeb 评测","元析评测","分析大中型竞品(月访问 10万+)、做市场调研、SEO\u002FSEM 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访问)",[31,69,70,73,75],{},[19,71,72],{},"功能",[65,74],{}," 官网介绍页、官方文档",[31,77,78,81,83],{},[19,79,80],{},"数据来源",[65,82],{}," 官方公开说明(点击流数据 + 合作伙伴数据)",[31,85,86,89],{},[19,87,88],{},"实测",":作者使用免费版 + 7 天 Pro 试用做竞品分析",[12,91,92],{"id":92},"核心功能",[94,95,96],"h3",{"id":96},"网站流量分析",[16,98,99],{},"输入一个域名,SimilarWeb 显示:",[57,101,102,108,114,120],{},[31,103,104,107],{},[19,105,106],{},"总访问量",":月访问量估算",[31,109,110,113],{},[19,111,112],{},"流量来源占比",":搜索\u002F社交\u002F直接\u002F外链\u002F邮件\u002F展示广告",[31,115,116,119],{},[19,117,118],{},"访问停留",":平均访问时长、跳出率、页面访问数",[31,121,122,125],{},[19,123,124],{},"地域分布",":访客国家分布",[16,127,128,131],{},[19,129,130],{},"关键限制",":对月访问 \u003C 5 万的站点数据明显不准,经常显示 0 或严重低估。SimilarWeb 的数据来源是 clickstream(用户行为数据)+ 合作伙伴数据,小站用户样本不足导致数据失真。",[94,133,134],{"id":134},"流量来源细分",[16,136,137],{},"搜索流量细分:",[57,139,140,146,152],{},[31,141,142,145],{},[19,143,144],{},"自然搜索 vs 付费搜索",":占比",[31,147,148,151],{},[19,149,150],{},"关键词流量",":哪些关键词带来搜索流量(Pro 功能)",[31,153,154,157],{},[19,155,156],{},"搜索意图",":商业词 vs 信息词占比",[16,159,160],{},"社交流量细分:",[57,162,163,172],{},[31,164,165,168,171],{},[19,166,167],{},"社交平台",[169,170],"facebook",{},"\u002FTwitter\u002FReddit\u002FYouTube 等占比",[31,173,174,177],{},[19,175,176],{},"社交帖子",":带来流量的具体帖子(Pro 功能)",[16,179,180,183,186],{},[19,181,182],{},"对比 Ahrefs",[184,185],"ahrefs",{}," 也提供关键词流量估算,但算法不同。SimilarWeb 综合考虑所有流量来源,Ahrefs 专注搜索流量。",[94,188,189],{"id":189},"受众画像",[16,191,192],{},"显示站点访客画像:",[57,194,195,201,207,213],{},[31,196,197,200],{},[19,198,199],{},"年龄、性别",":年龄段分布",[31,202,203,206],{},[19,204,205],{},"兴趣",":访客还访问哪些站点",[31,208,209,212],{},[19,210,211],{},"地域",":国家、城市分布",[31,214,215,218],{},[19,216,217],{},"设备",":桌面端\u002F移动端占比",[16,220,221,224],{},[19,222,223],{},"市场调研价值高","。比如做电商工具调研,可以看竞品 Shopify、BigCommerce 的访客画像,判断目标用户特征。",[94,226,227],{"id":227},"竞品发现",[16,229,230],{},"输入一个域名,SimilarWeb 自动发现该域名的竞品:",[57,232,233,241,247],{},[31,234,235,238,240],{},[19,236,237],{},"竞品列表",[65,239],{}," 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$499\u002F月。",[19,314,299],{},":免费版功能严重阉割,只能看月访问量、流量来源占比,无关键词流量、受众画像。",[94,317,319],{"id":318},"客户支持7510","客户支持:7.5\u002F10",[16,321,322,323,325],{},"工单 24-48 小时回复,有英文文档。",[19,324,271],{},":无 live chat,复杂问题响应慢。",[12,327,328],{"id":328},"定价说明",[16,330,331],{},"SimilarWeb 2026 年现行定价:",[333,334,335,350],"table",{},[336,337,338],"thead",{},[339,340,341,345,348],"tr",{},[342,343,344],"th",{},"套餐",[342,346,347],{},"月价",[342,349,72],{},[351,352,353,365,380,391],"tbody",{},[339,354,355,359,362],{},[356,357,358],"td",{},"免费版",[356,360,361],{},"$0",[356,363,364],{},"月访问量、流量来源占比(无关键词、受众)",[339,366,367,372,377],{},[356,368,369],{},[19,370,371],{},"Pro",[356,373,374],{},[19,375,376],{},"$199\u002F月",[356,378,379],{},"+ 关键词流量、受众画像、竞品对比",[339,381,382,385,388],{},[356,383,384],{},"Team",[356,386,387],{},"$499\u002F月",[356,389,390],{},"+ 团队协作、API",[339,392,393,396,399],{},[356,394,395],{},"企业版",[356,397,398],{},"联系销售",[356,400,401],{},"+ 自定义数据、白标",[16,403,404,407,408,411],{},[19,405,406],{},"关键",":免费版功能严重阉刻,Pro 才是完整版本。",[19,409,410],{},"7 天免费试用 Pro","(需信用卡),试用结束自动扣费 $199\u002F月。",[16,413,414,417,419,420,423],{},[19,415,416],{},"对比 Ahrefs Standard $99\u002F月",[184,418],{}," 同价位包含关键词研究、Site Audit、排名追踪、反链分析。SimilarWeb $199\u002F月只做流量分析,",[19,421,422],{},"性价比明显不如 Ahrefs","。",[12,425,427],{"id":426},"怎么用-similarweb-不踩坑","怎么用 SimilarWeb 不踩坑",[94,429,431],{"id":430},"用免费版-chrome-扩展就够了","用免费版 Chrome 扩展就够了",[16,433,434,435,26],{},"对中小团队,",[19,436,437],{},"免费版 Chrome 扩展就够用",[57,439,440,443,446],{},[31,441,442],{},"任意站点一键看月访问量",[31,444,445],{},"看流量来源占比(搜索\u002F社交\u002F直接等)",[31,447,448],{},"看地域分布",[16,450,451,454],{},[19,452,453],{},"不要急着买 Pro","。Pro 主要价值是关键词流量、受众画像、竞品对比。如果只看竞品大概流量,免费版够用。",[94,456,458],{"id":457},"用-similarweb-看大站不要看小站","用 SimilarWeb 看大站,不要看小站",[16,460,461,26],{},[19,462,463],{},"SimilarWeb 数据准确性随站点规模提升",[57,465,466,469,472,475],{},[31,467,468],{},"月访问 100万+:误差 5-15%,可作为参考",[31,470,471],{},"月访问 10万-100万:误差 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